The Express initially saw limited sales compared to the cheaper Ford and Chevy models of the era (priced some 15 percent higher than the average), with about 3500 total examples built in South Bend, Indiana (3125 units) and in Vernon, California (375 units). Consider this the forefather of the Ranchero and other car-based pickups that came on the scene some 20 years later. The more streamlined design was due to Studebaker developing this pickup off of the popular Dictator passenger car series. For me, this J5 Coupe Express model, with its perfect art-deco lines flowing uninterrupted from stem to stern, is the coolest light-duty Studebaker truck of them all. ![]() Going commercial was a logical step for Studebaker back then, as it was already highly regarded for its horse carriages and had a loyal customer base in farm and industrial communities across the nation. Studebaker made commercial vehicles starting in 1914 up through 1964.
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